Flowdesign is an award-winning design firm specializing in brand identity and package design solutions.
We are a design firm specializing in brand identity and package design solutions. With our diverse experience, we have created some of the most effective and recognizable brands in the marketplace. Our packaging and marketing knowledge allows us to stretch the imagination in structure and graphics.
The brands name, logo, and graphic identity is a visual representation of a brand’s essential attributes. A successful identity isn’t just the physical logo mark, but should be representative of the character of the brand in any application. Whether updating an existing brand, establishing a sub-brand, or creating an entirely new brand, our goal at Flowdesign is to create an identity that resonates with the consumer and is positively reinforced every time they see it.
A custom shape, blended expertly with brand graphics, conveys the uniqueness of your product and reinforces its identity. Our knowledge of structural design, materials, engineering, costs, ergonomics and consumer appeal has allowed us to develop successful brands such as SoBe beverages, Stoli Elit, Pama Liquor and many more.
Choosing to go through a brand makeover is a serious decision. Established brands run the risk of possibly alienating once-loyal customers. Less-established brands might be changing things before they have had enough time to take effect. But that doesn’t mean that the change isn’t sometimes necessary. Brand updating should be done periodically to keep the brand fresh, but if its market share is shrinking dramatically, sometimes a full makeover is necessary.
Flowdesign can help you from product launch through ongoing growth with an array of marketing support items such as sell sheets, displays, swag, photography, secondary packaging, etc.