There is no shortage of amazing technology and resources in the electronic payments industry. Whether it be traditional credit card terminals, cloud based gateways, e-commerce integrations, or electronic invoicing .this industry is filled with solutions that make the great businesses of America run more smoothly and more efficiently. Unfortunately, while an array of great product choices has never been the limiting factor in the payments industry, effective access to these solutions always has been. Every organization has a figurative “box” of product offerings and are constantly looking to fit the customer into one of these products. All too often, this solution doesn’t really solve the business’ needs and the scenario turns into lose/lose.