Information technology has tended to evolve more rapidly than the business needs it supports. The “hype cycle” illustrates how businesses are always looking to new technologies to be a savior for business problems. Is the rush to new technology always useful? Unfortunately, not. Technology translation is a deep understanding of the business capabilities of a technology. It helps business users develop a vision for how a new technology will change their operating models. It help providers of new technology position their offerings in terms business users understands. It helps investors deploy their assets towards technologies that have the greatest business impact.