Ramona Gonzales is a digital media veteran-her extensive experience spans print and online publishers as well as digital agencies and technology companies. She delivers a mix of expertise and perspective honed from 24 years of developing and growing digital brands, properties, and audiences, consulting for major digital publishers and media companies, and dedicated participation in industry issues.
Ramona launched Ramona Gonzales Consulting in 2009. Before then, she consulted for online publishers and media companies for Microsoft Advertising and Rapt. Prior to that, as Director of Digital Media, she led LPI Media’s digital media operations, P&L, strategic direction, business goals, and product development. (LPI Media, the publisher of Out andThe Advocate magazines, was acquired by PlanetOut and subsequently by HereTV Media.)
In the late 90s, Ramona oversaw the assessment, definition, and organization of digital content for major clients at Ogilvy Interactive (Director of Content Strategy in the Information Architecture Group). Her first foray into the digital arena was as one of two producers at Children’s Television Workshop who created SesameStreet.com in 1997. And back in 1996, she launched Latina magazine, the first national magazine for Hispanic women in the US. She is based in NYC.
Prior to launching her consultancy, Ramona spent five years representing LPI Media/PlanetOut, Rapt, and Microsoft on IAB committees, working groups, and task forces. For the past seven years, she has worked as a consultant for the IAB’s Ad Technology Group and Tech Lab on major industry initiatives such as digital advertising automation, viewable impressions, workflow best practices, technical standards and measurement guidelines, the DAA YourAdChoices program, and other operational challenges that require cross-industry, standardized solutions.