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Expo 101: How to Prepare for Expositions

Tips for In-Person and Virtual Events

An easy-to-read and informative document to help get the most value out of exhibiting at any trade show.

Targeted goal setting is covered, and you will learn about:

  1. Prepping for an In-Person Expo
  2. Prepping for a Virtual Expo
  3. What to do Before the Expo
  4. Setting Up Your Booth
  5. Using Tech at Your Booth
  6. Brand Identity
  7. Brand Messaging
  8. Branding at an Expo
  9. Attire at an Expo
  10. Energy & Behavior at an Expo
  11. Expo Do’s & Don’ts

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