Post Launch Updates
Common Updates
- Updating Certification, Adding New Certifications
- Updating Header Images
- Updating Service Page Images
- Adding More Descriptive Text to pages
- Update/Add PDF Documentation
- Geotagging images
- Updating News/Industry Articles
- Updating Terms and Conditions
- Adding New Case Studies/Success Stories
- Adding General Info pages to build relevant content
- Keeping the Project Galleries fresh with new images and new projects
- Adding New Videos to the site, for new processes or new services
- Updating site announcements/news, (Pricing Changes, Policy Changes, etc.)
- Adding buttons/backlinks to connect the pages throughout the site
- Adding calls to action, pop up forms, floating buttons, links
- Adding Industry Served Pages or additional information
- Adding Value Information/Pictures (example: veteran owned business, minority owned, linking to member organizations)
- Display information in a new way (i.e. Adding “advantages pages” with diagrams that change when hovered over.)
- Updating any places that display the year (when new year happens)
- Adding Accordion tabs for pages to better organize information.
- Adding SSL certificates
- Social Media Links and Integration
- Create new pages for new services
- Adjusting the navigation menus based on search paths to improve user experience.
- Using Analytics data to identify where users are navigating the most, then optimizing those pages to generate more leads (call to action buttons, links to RFQ forms, etc.)
- Updating Site Load Speeds (re-cache, re-index, etc.)
- Focus on key services a customer provides, and expands those services to provide more detail and include more keyword-dense language for SEO
- WordPress Platform Updates (25 Last Year)
- Test after WordPress version updates to ensure all functions are behaving normally
- Provide training to client staff on how to make edits to the website
Catalog Updates
- Adding more Descriptive Text to products and category pages
- Create new pages for new products
- Removing Discontinued Products from the Site and Pages
- Updating Featured/Related Products in Shop as the website grows
- Adding new products/categories for new products and adjusting product tree integration
- Adding New Dimensional Drawings to Products
- Adding a Create PDF option on product pages to make it easier to share and order
- Updating Product Images, (i.e. Customers send products and we will shoot & photoshop pics)
- Adding Product Spec Sheets/PDFs for products
- Update pricing as requested
- Adding Product Filters to help sort products
- Product Attribute updates as needed
- Adding new payment methods
- Adding Account Pricing/My account, users can make an account and save their orders
- Adding Tier Pricing, different levels of prices for each customer
- Adding Variant option to products (accessories, additional parts, etc.)
- Changing Regular Product Pages to Chart Page for better access to comparison data
- Adding Tool Tip/Hover Boxes to products not getting enough traffic (display a message explain what the thing you are looking at is/does)
- Using Analytics data, identify Strong and Weak points of RFQ ordering process, and make adjustments accordingly (adding descriptive text, adding additional navigation links, etc.)
- Updating Catalog Platform core files (9 Updates Last Year)
More Updates
- Updating RFQ Form as your business grows
- Updating logo image
- Updating RWD settings for new technology
- Adding Borders to current site images to better match site look
- Updating Homepage layout, removing things as their business changes
- Adding sidebar links to pages; news, archives, social media icons, etc.
- Adding additional text to single images/hover text
- Updating Supplier Information
- If they have dealers/distributors, updating those to stay relevant
- Updating Search Functionality to better suit the site as it develops
- Updating Brands Serviced logos/pages as new ones are added
- Updating/Adding New Testimonials/Reviews from Clients
- Update Rebates and Incentives when applies
- Updating Supplier Information
- Add Google Language to translate the site to different languages
- Adding Tool Tip/Hover Boxes to pages not getting enough traffic (display a message explaining what the thing you are looking at is/does)
- Categorize literature and data sheet PDFs by category instead of just a page of pdf documents
- Creating iframe windows on pages to display another page that is relevant to the client
- Photo adjusting product and equipment images to use as subtle styling backgrounds
- Creating new landing pages to direct traffic to RFQ forms
- Review SEO performance compared too competitors, adjust SEO strategy accordingly
(changing focus keywords, renaming slugs, adding new service pages, etc.)
