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Website Evolution – A Strategy for Staying on Top

Post Launch Updates

Common Updates

  1. Updating Certification, Adding New Certifications
  2. Updating Header Images
  3. Updating Service Page Images
  4. Adding More Descriptive Text to pages
  5. Update/Add PDF Documentation
  6. Geotagging images
  7. Updating News/Industry Articles
  8. Updating Terms and Conditions
  9. Adding New Case Studies/Success Stories
  10. Adding General Info pages to build relevant content
  11. Keeping the Project Galleries fresh with new images and new projects
  12. Adding New Videos to the site, for new processes or new services
  13. Updating site announcements/news, (Pricing Changes, Policy Changes, etc.)
  14. Adding buttons/backlinks to connect the pages throughout the site
  15. Adding calls to action, pop up forms, floating buttons, links
  16. Adding Industry Served Pages or additional information
  17. Adding Value Information/Pictures (example: veteran owned business, minority owned, linking to member organizations)
  18. Display information in a new way (i.e. Adding “advantages pages” with diagrams that change when hovered over.)
  19. Updating any places that display the year (when new year happens)
  20. Adding Accordion tabs for pages to better organize information.
  21. Adding SSL certificates
  22. Social Media Links and Integration
  23. Create new pages for new services
  24. Adjusting the navigation menus based on search paths to improve user experience.
  25. Using Analytics data to identify where users are navigating the most, then optimizing those pages to generate more leads (call to action buttons, links to RFQ forms, etc.)
  26. Updating Site Load Speeds (re-cache, re-index, etc.)
  27. Focus on key services a customer provides, and expands those services to provide more detail and include more keyword-dense language for SEO
  28. WordPress Platform Updates (25 Last Year)
  29. Test after WordPress version updates to ensure all functions are behaving normally
  30. Provide training to client staff on how to make edits to the website

Catalog Updates

  1. Adding more Descriptive Text to products and category pages
  2. Create new pages for new products
  3. Removing Discontinued Products from the Site and Pages
  4. Updating Featured/Related Products in Shop as the website grows
  5. Adding new products/categories for new products and adjusting product tree integration
  6. Adding New Dimensional Drawings to Products
  7. Adding a Create PDF option on product pages to make it easier to share and order
  8. Updating Product Images, (i.e. Customers send products and we will shoot & photoshop pics)
  9. Adding Product Spec Sheets/PDFs for products
  10. Update pricing as requested
  11. Adding Product Filters to help sort products
  12. Product Attribute updates as needed
  13. Adding new payment methods
  14. Adding Account Pricing/My account, users can make an account and save their orders
  15. Adding Tier Pricing, different levels of prices for each customer
  16. Adding Variant option to products (accessories, additional parts, etc.)
  17. Changing Regular Product Pages to Chart Page for better access to comparison data
  18. Adding Tool Tip/Hover Boxes to products not getting enough traffic (display a message explain what the thing you are looking at is/does)
  19. Using Analytics data, identify Strong and Weak points of RFQ ordering process, and make adjustments accordingly (adding descriptive text, adding additional navigation links, etc.)
  20. Updating Catalog Platform core files (9 Updates Last Year)

Online Marketing Updates

  1. Periodic E-Mail Blasts w/ Multiple Site Links
  2. Social Media posts linking to site
  3. Social Media comments linking to site
  4. Syndicated Press Releases
  5. Re-targeting display ads promoting data downloads
  6. Paid Search Ads

More Updates

  1. Updating RFQ Form as your business grows
  2. Updating logo image
  3. Updating RWD settings for new technology
  4. Adding Borders to current site images to better match site look
  5. Updating Homepage layout, removing things as their business changes
  6. Adding sidebar links to pages; news, archives, social media icons, etc.
  7. Adding additional text to single images/hover text
  8. Updating Supplier Information
  9. If they have dealers/distributors, updating those to stay relevant
  10. Updating Search Functionality to better suit the site as it develops
  11. Updating Brands Serviced logos/pages as new ones are added
  12. Updating/Adding New Testimonials/Reviews from Clients
  13. Update Rebates and Incentives when applies
  14. Updating Supplier Information
  15. Add Google Language to translate the site to different languages
  16. Adding Tool Tip/Hover Boxes to pages not getting enough traffic (display a message explaining what the thing you are looking at is/does)
  17. Categorize literature and data sheet PDFs by category instead of just a page of pdf documents
  18. Creating iframe windows on pages to display another page that is relevant to the client
  19. Photo adjusting product and equipment images to use as subtle styling backgrounds
  20. Creating new landing pages to direct traffic to RFQ forms
  21. Review SEO performance compared too competitors, adjust SEO strategy accordingly 
    (changing focus keywords, renaming slugs, adding new service pages, etc.)